Heba Al Mansoori, an Emirati postgraduate in marketing and communications, heads the esteemed marketing agency, BIZ COM. Beyond her leadership role there, she co-founded MENA Newswire, a mediatech innovator that transforms content dissemination through a cutting-edge platform-as-a-service model. Al Mansoori’s investment acumen is evident in Newszy, an AI-powered distribution hub. Additionally, she partners in the Middle East & Africa Private Market Place (MEAPMP), the region’s swiftly emerging independent supply-side ad platform (SSP). Her ventures underscore a deep expertise in digital marketing and technology.